Shoppers don’t make rational decisions. Our shopping behaviour is emotionally driven, dominated by shortcuts, brand biases and habits we are not even aware of.
Understanding those irrational System 1 reactions can help you significantly increase the effectiveness of your packaging.
Emotional Logic has been delivering advanced shopper research across product categories and markets for over a decade and discovered how people really shop rather than how they think they shop.
In this webinar we will show you how people really shop and key behavioural principles that you can apply to your packaging design to convert more shoppers.
What you will learn:
  • How people really shop vs how they think they shop
  • 3 Key things your pack must do
  • Behavioural nudges you can build into your packaging
For more information, please visit our website.
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